Guest Commentary: Addicted to Technology?
A recent study just released by the Booth School of Business at the University of Chicago presents some very revealing results in terms of how employees regulate, or more to the point, try to regulate,...
View ArticleAuto Parts Globalization: Learning Japanese In Mexico
From Counterman.com The world is shrinking, we all know this well. Technological changes and advances in transportation and communications have created a single global market for us all, a worldwide...
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Don’t Hide – The Online Identity Based Economy Is Here
The Web has become social, we all know it. Just eight years ago, Facebook was nothing but an embryonic idea in a single sophomore brain at a dorm in Harvard. Today, it boasts 1 billion users. How do...
View ArticleGuest Commentary – Flash: We’re Delivering Auto Parts Faster Than Pizza
I often wonder if selling auto parts is really what I do. There are times when so much of our efforts are focused on how we get the parts from factory to technician that we can’t help but think we are...
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Technology That Makes Us Look Like Magicians
Boring, normal, same ol’ license plates are making a tech splash as of late! At a time when the world is embracing the “Internet of Things,” with “dumb” appliances getting smart, it’s great to see the...
View ArticleThink About All The Generations Of Customers You Want To Target And Go Where...
I was born on the fringes of the Baby Boomer years; a Boomer outlier, still a Boomer, nonetheless. Demographically speaking, marketers love me as a Boomer. They have been throwing personalized...
View ArticleGUEST COMMENTARY: This Is My Rifle … I Mean, Keyboard.
I’m not really military material; not big on aggression, never owned a gun (much less fired one). I can’t even fire a gun accurately when trying to keep up with my son battling aliens or zombies online...
View ArticleCommentary: Auto Parts Salespeople Rely On A Team
I’m in gang! A gang of salespeople. Being in sales is often a lonely game; lonesome ol’ you, going head-to-head, mano-a-mano with your accounts looking for that sweet “Yes, I’ll buy from you.” But the...
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Guest Commentary – I Admit It: I’m Afraid Of Driverless Cars
A Lexus RX450h, one of Google’s driverless cars, travels during the day. Photo credit: © iStock.com/Jason Doiy I recently realized I have been asleep at the wheel; that is, the wheel of driverless...
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Lesson No. 1: Never Mess With A Customer’s Sombrero
Back in 1986, I was an observer in my one and only focus group. Less than a year out of college, I sat behind the famed one-way mirror and listened quietly for hours as customers were being asked about...
View ArticleGuest Commentary: Trapped In A Meeting
In a connected economy, you want to connect with your customers at all times. Speed-to-respond time is but one more essential requirement of doing business today. The post Guest Commentary: Trapped In...
View ArticleGuest Commentary: Mandy In The Middle
“The middle is lonely but crowded,” writes Counterman contributor Mandy Aguilar about his role in the supply chain. The post Guest Commentary: Mandy In The Middle appeared first on aftermarketNews.
View ArticleGuest Commentary: Our Principal-Agent Problem
Normally, the person making the buying decision is the person paying for that purchase; but, as we all know, this is not the case for everything we buy. The post Guest Commentary: Our Principal-Agent...
View ArticleGuest Commentary – Flash: We’re Delivering Auto Parts Faster Than Pizza
I often wonder if selling auto parts is really what I do. There are times when so much of our efforts are focused on how we get the parts from factory to technician that we can’t help but think we are...
View ArticleClik here to view.
Technology That Makes Us Look Like Magicians
Boring, normal, same ol’ license plates are making a tech splash as of late! At a time when the world is embracing the “Internet of Things,” with “dumb” appliances getting smart, it’s great to see the...
View ArticleThink About All The Generations Of Customers You Want To Target And Go Where...
I was born on the fringes of the Baby Boomer years; a Boomer outlier, still a Boomer, nonetheless. Demographically speaking, marketers love me as a Boomer. They have been throwing personalized...
View ArticleGUEST COMMENTARY: This Is My Rifle … I Mean, Keyboard.
I’m not really military material; not big on aggression, never owned a gun (much less fired one). I can’t even fire a gun accurately when trying to keep up with my son battling aliens or zombies online...
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